Privacy Policy
Updated Oct 20, 2025
Impressd Consulting ("we", "us", "our") operates the Impressd Tools website and associated services. We understand that your privacy is important and are committed to protecting the privacy of your personally identifiable information collected through our website and services, in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
Information We Collect
Non-Personal Information
When you visit our website or use our tools, we may collect non-personal data such as:
Browser type and version
Operating system
Pages visited and navigation patterns within our site
Time and date of visits
Device information (e.g., screen size, device type)
This information is used in an aggregated manner to analyse usage patterns and improve our website and services.
Personal Information
We may collect personal information when you voluntarily provide it to us, such as when you:
Book a call or demo (e.g., through Calendly)
Contact us via email or other contact methods
Provide your email address to receive generated results or resources (e.g., after using certain tools)
Otherwise interact with our services where personal information is requested
The types of personal information collected may include your name, email address, company name, role, and any information you provide relating to your use of our tools (e.g., inputs for script generators).
Use of Cookies
Our website may use essential cookies to ensure basic functionality and improve user experience (e.g., remembering session information or preferences). We currently do not use cookies for tracking or advertising purposes beyond standard web analytics (which collect anonymized data). You can adjust your browser settings to refuse cookies, though this may limit some website features.
How We Use Your Information
We use the information collected for the purposes for which it was provided, including to:
Provide, operate, and maintain our website and tools
Process your requests (e.g., call bookings, script generation)
Improve our website, tools, and user experience based on usage patterns and feedback
Communicate with you, including responding to inquiries and sending requested information or results
Ensure the security of our services and prevent fraud
Comply with legal obligations
Data Security
We implement reasonable and appropriate technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. This includes using secure HTTPS encryption for data transmission and limiting access to personal information to authorised personnel.
Third-Party Services
We may use trusted third-party services for specific functions. These may include:
Calendly: For scheduling calls and demos.
Web Hosting & Infrastructure Providers: For hosting our website and data.
Analytics Tools (e.g., Google Analytics, Vercel Analytics): To understand website traffic and usage patterns (typically collecting aggregated or anonymized data).
API Providers (e.g., AI Model Providers): For powering generative tools. Data sent to these APIs is processed according to their terms and privacy policies and is typically used solely to provide the requested service.
These third parties have their own privacy policies governing their use of information. We recommend reviewing their policies for further details.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, provide our services, or comply with legal requirements. You may request the deletion of your data by contacting us.
Your Rights under Australian Law
Under the Australian Privacy Act, you have rights regarding your personal information, including the right to:
Access the personal information we hold about you
Request corrections to inaccurate, incomplete, or out-of-date information
Request the deletion of your personal information, subject to certain exceptions
Opt-out of receiving marketing communications from us
Make a complaint if you believe your privacy has been breached
To exercise these rights, please contact us using the details below.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website and indicate the date of the latest revision. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us at:
If you are not satisfied with our response to a complaint, you have the right to contact the Office of the Australian Information Commissioner (OAIC).