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Long Term Solution

Sales Infrastructure for PE Rollups

Every service comes with a structured approach, measurable outcomes, and ongoing optimisation — built to deliver results, not just activity. We align strategy with execution so your business can grow with clarity and confidence.

And we embed ourselves into your business as a true partner, combining proven frameworks with hands-on expertise to unlock sustainable growth. Our clients choose us because we deliver strategies that work in practice, not just on paper.

Impressd Consulting helps private equity firms unify and accelerate sales performance across portfolio companies. From post-acquisition integration to measurable revenue lift.

We design a shared commercial operating system across the rollup. Common language, comparable KPIs, and one source of truth. Faster integrations, cleaner data, and repeatable playbooks that travel from one portfolio company to the next.


For Private Equity


What’s Included

  • Portfolio-wide sales operating model and governance

  • 100-day integration plan for post-close execution

  • Common CRM data model, stage definitions, and SLAs

  • Consolidated reporting: pipeline, forecast, win/loss, cohort, CAC/LTV

  • Tech architecture: single or federated HubSpot/Salesforce strategy

  • Data quality program: validation rules, dedupe, enrichment, audits

  • Territory, routing, and attribution frameworks across brands and channels

  • Automation library for handoffs, approvals, renewals, and expansions

  • Cross-sell and upsell playbooks with offer packaging and pricing guardrails

  • Enablement: playbooks, scripts, QBR templates, and manager scorecards

  • Compensation design: quota logic, accelerators, and SPIFF templates

  • Add-on M&A integration kit for fast onboarding of acquisitions



How It Works

  1. Portfolio diagnostic

    Review pipelines, CRM orgs, metrics, and team structures across companies.

  2. Architecture

    Define shared processes, data standards, permissions, and reporting taxonomy.

  3. Build and integrate

    Configure CRMs, connect data sources, and stand up role-based dashboards.

  4. Migrate and clean

    Standardise fields, deduplicate records, and enforce validation rules.

  5. Enable and launch

    Train leaders and reps, activate compensation plans, and go live by cohort.

  6. Operate and optimise

    Monthly operating rhythm, QBRs, and a change backlog managed to ROI.



Controls and Governance

  • Field locks, audit trails, and role-based access

  • Forecast cadence with stage exit criteria and evidence requirements

  • Data SLAs: completeness, freshness, and accuracy thresholds

  • Change control board for process and tech updates

  • Compliance reviews for privacy, consent, and financial disclosures



Value Levers

  • Cross-portfolio demand routing to highest-yield sellers

  • Price discipline and discount guardrails by segment

  • Channel mix optimization for CAC payback targets

  • Expansion motions for multi-product attach and renewals



The Result

A rollup-ready sales engine: unified data, consistent execution, predictable forecasts, and faster time-to-synergy after every acquisition.

Start with a 45-minute working session. Bring two current pipeline snapshots and your top integration hurdles. Leave with a 100-day plan, a shared data schema, and a roadmap to lift revenue across the portfolio.

Start with a 45-minute working session. Bring two current pipeline snapshots and your top integration hurdles. Leave with a 100-day plan, a shared data schema, and a roadmap to lift revenue across the portfolio.