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CRM Development
We design and craft data governance and CRM structures to handle your complex sales pipelines.
Most CRMs are set up once and never truly designed. They work until volume, handoffs, or reporting break them. Our CRM Development service replaces patchwork fixes with a clean architecture that matches how you sell, governs your data, and scales without rework.
We begin with a deep audit of your current CRM, data quality, pipeline stages, permissions, and integrations. Through stakeholder interviews and field-level analysis, we surface duplicate records, broken handoffs, and reporting blind spots that hide revenue and create risk.
Then we rebuild. We design objects, fields, relationships, and automation that enforce process, not just document it. From lead intake to renewal and expansion, every step is defined, validated, and measured.
This is a long-term solution. It reduces reliance on a single power user, keeps data trustworthy, and gives leadership clear, consistent forecasts regardless of team changes.
For all businesses • Long-term solution
What’s Included
Comprehensive CRM and data audit
Data governance standards and role permissions
Custom objects, fields, and relationships
Pipeline mapping with stage exit criteria and SLAs
Automation workflows for handoffs, approvals, and follow-ups
Integrations: billing, support, calendars, forms, comms
Data migration, cleansing, and deduplication
Dashboards and reporting by role and leader
Documentation, SOPs, and team training
Ongoing health checks and change control
The Result
A CRM that runs like a system: clean, enforceable, measurable, and designed to scale for years.
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About Impressd
We’re not just coaches. We’re strategic partners for business owners, founders, and teams who are ready to move with clarity, structure, and momentum.
At Impressd, we believe effective leadership isn’t about doing more — it’s about doing what matters with focus and intention. That’s why we bring coaching, consultancy, and executional insight together under one roof.
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