Star Party Hire

2025

Transforming Manual Lead Management into a Scalable Sales Engine

Client Overview

Star Party Hire is NSW’s largest event and party-hire company, coordinating hundreds of events weekly across Sydney and Canberra. With six internal sales coordinators, the business faced inefficiencies in lead capture, follow-up, and accountability.

Challenges Identified

No central CRM for managing inbound and outbound enquiries.
Manual quote handling leading to missed opportunities.
Limited visibility into team performance or conversion metrics.
Lack of structured sales training and process documentation.

Impressd Consulting Solution

Impressd executed a three-phase, eight-week transformation program combining CRM setup, automation, and sales training.

Key Deliverables

CRM Foundation: Implemented a customised HubSpot CRM integrated with Point of Rental, automating lead capture from all channels.
Lead Generation Enhancement: Optimised Meta Ads, launched an instant-quote widget, and established a data-driven cold-calling system that generated 60+ qualified monthly leads.
Sales Process Standardisation: Designed SOPs, sales scripts, and objection-handling frameworks, alongside structured coaching and performance dashboards.

Results & Impact

Increased conversion rates by 40–60% within eight weeks.
Reduced sales cycle time by 30% through automation.
Improved lead visibility and accountability across the sales team.
Created a documented, scalable system supporting long-term B2B expansion.

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What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

We don’t hand you a slide deck and disappear. Our approach combines hands-on coaching, strategic advisory, and systems design. You get both high-level vision and operational execution, guided in real time.

What does the coaching process look like?

It begins with a discovery phase to assess your current state. From there, we co-create a growth blueprint, hold recurring strategy sessions, and offer ongoing implementation support. Everything is tailored to your context.

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.

What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

What does the coaching process look like?

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.

What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

What does the coaching process look like?

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.