Fulfilment Australia

2025

Systemising Sales Operations for a National 3PL Provider

Client Overview

Fulfilment Australia is a full-service third-party logistics (3PL) company servicing high-growth e-commerce brands in the supplement, beauty, and apparel sectors. The business required a robust, scalable sales infrastructure to support rapid growth.

Challenges Identified

Prolonged 2–4 month sales cycles and lack of lead qualification structure.
Minimal CRM utilisation and no integration between key systems (HubSpot, Xero, MYOB WMS).
Manual follow-ups leading to inconsistent data and lost opportunities.
Limited documentation of procedures and team accountability frameworks.

Impressd Consulting Solution

Over a three-month engagement, Impressd delivered a full Sales Process Transformation Project focused on automation, structure, and scalability.

Highlights

Complete HubSpot CRM rebuild with automated qualification workflows and advanced reporting dashboards.
Creation of detailed Standard Operating Procedures (SOPs) for lead qualification, onboarding, and pipeline management.
Integration of financial and operational systems for unified data visibility.
Delivery of tailored sales training, leadership coaching, and ongoing optimisation support.

Results & Impact

30–40% reduction in sales cycle length.
40%+ improvement in lead-to-opportunity conversion rates.
Established a unified CRM-driven workflow connecting sales, operations, and finance.
Built a scalable business intelligence framework enabling data-driven growth and sustainable efficiency.

Got questions?

Find the answers.

Any more questions?

Reach out

What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

We don’t hand you a slide deck and disappear. Our approach combines hands-on coaching, strategic advisory, and systems design. You get both high-level vision and operational execution, guided in real time.

What does the coaching process look like?

It begins with a discovery phase to assess your current state. From there, we co-create a growth blueprint, hold recurring strategy sessions, and offer ongoing implementation support. Everything is tailored to your context.

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.

What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

What does the coaching process look like?

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.

What kind of businesses do you work with?

We work with SMBs in energy, logistics and manufacturing to streamline their sales processes.

How is your coaching different from traditional consulting?

What does the coaching process look like?

What metrics do you focus on?

That depends on your goals. Common metrics include team performance velocity, sales forecast accuracy, client retention, time-to-decision, cost per outcome, and operational efficiency.

Is this right for early-stage companies?

We work with established businesses, if you're pre-revenue or early stage we're probably not for you.